Predictions

Ideas answer "what should we post?". Predictions answer the question that comes after: "of the posts we have, which one will land?". Send Norn drafts from your team, your own models or your customers, and it ranks them before anything is published.

score is Norn’s estimate of the chance a draft beats the brand’s usual post on engagement, from 0 to 1. A score of 0.74 means Norn expects the draft to do better than the brand’s typical post about three times in four.

confidence says how much evidence stands behind the score, from 0 to 1. It starts low for a new brand and rises as outcomes come back through feedback. A high score with low confidence is a guess. Treat it like one.

Both numbers are meant to be used in code. A common pattern: publish on your own when both are high, and ask a person when they are not.

const [top] = result.data

if (top.score >= 0.7 && top.confidence >= 0.5) {
  await schedule(top.id)
} else {
  await askForReview(top.id)
}

curl -X POST https://api.native.no/v1/predictions \
  -H "Authorization: Bearer $NATIVE_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "brand": "brand_7Hk2pQ",
  "candidates": [
    {
      "id": "draft-a",
      "text": "Frozen pipes do not care that it is Sunday. We do. Same-day fix, no drama.",
      "format": "video"
    },
    {
      "id": "draft-b",
      "text": "Winter is here. Book your annual plumbing inspection today.",
      "format": "image"
    }
  ]
}'

{
  "object": "list",
  "model": "norn-preview",
  "brand": "brand_7Hk2pQ",
  "data": [
    {
      "object": "prediction",
      "id": "draft-a",
      "rank": 1,
      "score": 0.74,
      "confidence": 0.41
    },
    {
      "object": "prediction",
      "id": "draft-b",
      "rank": 2,
      "score": 0.22,
      "confidence": 0.41
    }
  ]
}

• It reads words only. To rank a picture or a video, describe it in text.
• It ranks drafts within one brand. It does not compare brands with each other.
• A score is for ranking and for thresholds. It is not a forecast of reach, clicks or sales.